Sunday, November 30, 2014

Review: NEW Essential Hair Care range

Essential is a popular haircare brand from Japan. Understanding the needs of Singaporean girls and their hair woes, Essential has a wide range of products to help repair and care for hair.
Essential offers products ranging from basic care like Shampoo & Conditioner to more intensive treatments like Hair Masks and Leave On Serum/Lotions.
This October, Essential relaunches with brand new packaging, improved formula and a new variant! 



Essential haircare range has relaunched with new, improved formula and technology.
Now, Essential is available in 4 variants to suit all hair needs and types:
- Nourishing Breakage Defense (orange) – for weak & damaged hair
- Moisturizing Frizz Free (pink) – for dull & rough hair
- Light Finish Volumizing (yellow) – for flat and limp hair
- Deep Cleansing Care (blue) – for oily scalp & dry ends (new)
Deep Cleansing Care (blue) variant has the lightest formula and is suitable for people
with very oily roots, followed by Light Finish Volumizing (yellow) variant.


Out of these 4 variants, the yellow and blue variants have technology that caters to
people with combination hair – oily scalp/roots yet dry ends

Information about Combination Hair Concept
The concept of ‘combination hair’ is similar to that of ‘combination skin’, where hair condition
from the same person is not uniform from root to tip. People with combination hair usually
have oily roots and dry ends.
Consumers are not familiar with the term ‘combination hair’ and no other haircare brand has
talked about it. Essential wants to take this chance to educate consumers about this concept
and bring to their attention that they may have this condition and new Essential is the
solution to their problem.

Problems
People with combination hair currently do not have one haircare product which they can use
to solve both problems of oily roots and dry ends. Using a rich moisturizing product to care for
their dry ends usually ends up having too much product buildup on their scalp, resulting in a
heavy, oily scalp. Using a light, clarifying product to care for their oily scalp will then cause
their ends to be even drier.
As a result, people with combination hair will either have only one out of the two problems
solved, or they have to rotate between using a rich moisturizing product and a light clarifying
product to achieve a balance.

Essential’s Solution 
New Essential Light Finish Volumizing (yellow) and Deep Cleansing Care (blue) variants have
the optimum combination of Smart Cuticle Care & Sebum Cleansing Technology to target
both problems of roots and hair ends. As a result, consumers experience the best of both
worlds with one product - airy light roots and moisturized ends.



I am a Essential Hair Care since a few years back and have not looked back since then. 
So I was very happy that Essential sent me their new hair care to try out. :) 

Due to my dry hair ends and slight oily scalp, Essential sent me a full range of products that were most suited for me. 





The nice smelling shampoo, apparently the new series smells so much nicer


I cannot do without the conditioner, this is how dry my hair.


Improved treatment now works its magic on your hair in 30 seconds!
The result – deeply moisturized and manageable hair. Perfect for busy days.
I'm surprise how this bottle of treatment can solved my hair "knots" within 30seconds! 
So appropriate for people like me who does not like to bun up my hair and leave the treatment on for 5mins.



For more intensive treatment to treat those dry/damaged ends, leaving hair softer, smoother and more manageable. 
Point to note: DO NOT apply treatment/mask on your scalp. Apply to hair ends only

New Essential has Microfine All Smooth Essence which delivers nutrients to repair damaged hair surface from root to tip. Conventional technology concentrates mainly at the roots only.
Hair feels surprisingly smooth when you finger comb through whether wet or dry. With the absence of tangles, water does not get trapped between the tangles hence blow drying your hair is also faster. 





The new Essential haircare range is available from mid-September 2014 at leading supermarkets,
hypermarkets, western pharmacies and personal care stores.

Shampoo / Conditioner
200ml - $4.50
750ml - $11.50

Hair Mask: $9.90


Ending this post with #selfie
Spot the smoothness and the ends. 
:)

Happy Week ahead everyone! 
Jetting off to Macau with styleXstyle

Follow me on INSTAGRAM with the live updates! 






1 comment:

  1. i have oily roots (oils up with whitish oil residue just overnight) and dry end. I'm almost 80% into the blue one and my ends are turning into hay. I don't believe it's really the one for someone with oily scalp dry ends. just pure oiliness, maybe better.

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